Giving Girls A Better Start in Sports
Why I'm building LudoLogic
By Lincoln Gunn · April 7, 2026 · 6 min read
I can trace so much of who I am and how I got here through what I learned from playing competitive sports.
Sports taught me discipline, teamwork, friendship, and confidence — and opened doors that changed the trajectory of my life, including a spot to play Division I basketball at Princeton University.
When my oldest daughter started showing an interest in soccer and basketball at the age of 4, I got an unexpected crash course in the reality of youth sports — and came away with a few observations.
The on-ramp is broken
For too many families, the system is not built to help kids successfully enter and thrive in sports. It is fragmented, expensive, and often intimidating right at the moment when children most need confidence and support.
Too much, too soon
In today's youth sports culture, specialization shows up far too soon. Kids are pushed toward single-sport focus, private training, travel teams, and a level of seriousness that can crowd out experimentation and the simple enjoyment of playing.
The gap is widest for girls
Between the ages of 6 and 12, only 34% of girls participate in sports compared with 52% of boys. By age 14, girls are dropping out at two to three times the rates of boys.
Giving girls a better start in sports
We are creating a digital-first platform designed to teach movement, build confidence, and spark a love for sports. Fun is not separate from fundamentals — it's the vehicle. And confidence comes from competence.
You can start with our pilot series where girls ages 4-6 join Coach Kenzie and the Discovery Crew. If this mission resonates with you, subscribe to our newsletter or partner with us.
View the full article at ludologicsports.com/blog/why-ludologic.